Really Catching Click-Fraud

Dr. Saikat Guha Microsoft Research India Wenesday, April 29, 2015 @ 2:15 pm BC 420 Hosted by: Prof. Katerina Argyraki
Coffee and snacks will be available 15 minutes before the talk.

Abstract

Click-fraud in online advertising siphons several tens of millions of dollars from the online advertising ecosystem. In this talk, I’ll talk about our in-depth investigations into one of the most common ways of committing online advertising click-fraud. I’ll focus primarily on the techniques and parties involved, their incentives, points of vulnerability, and how these vulnerabilities can be exploited to get them to stop. This talk will not be recorded for reasons that will become apparent during the talk.

Biography

Saikat Guha is a researcher at Microsoft Research in India. He is broadly interested in advertising systems and privacy systems. Saikat received his PhD from Cornell University in ‘09. He authored the RFC that now serves as the best-practice for building TCP support in NATs and firewalls. In 2012, he was named one of MIT Technology Review’s TR-35 (35 young innovators under 35). Saikat is always looking to help PhD students who need data to achieve their world-domination goals.